And not just one (although one is all I’m going to show you in this post) but six. Yes, six! You can count ‘em as they appear one by one over the next three weeks. That magical period is precisely the amount of "Go Slow" time it will take the Mad Gringo crew to uncrate, count, inventory, package and take pictures of all of them. I’m calling this the “Beta Collection,” because, as you've undoubtedly noticed, I have quite a knack for naming stuff.
Today, I offer you the first new Tropical, which I call “Sea of Dreams.” Yes, it is kind of a baseball-themed name, although if you wear it to opening day team, nobody will mistake you for one of the boys of summer.
They will, however, notice you. And getting noticed is, after all, half the battle.
You see, just like Kevin Costner, I heard a whispered voice when I inspected this fabric swatch. That quiet voice told me that if I would order massive quantities of this particular Tropical, buyers would materialize out of... a cornfield? Well, actually, all it said was, “if you print it, they will come.”
Perhaps that voice was my own inner Mad Gringo, telling me in a not-too-subtle way that the world needs this tropical shirt.
More likely, however, it was a distant, collective cry for new beach wear from the Mad masses.
For whatever reason, I gave in to this strange voice. The Mad Gringo receiving department is presently awash in “Sea of Dreams.” Now, it’s your turn to order and enjoy.
Here’s a final tease – a peek at the entire Beta Collection. Yeah, I'm gonna do the slow reveal, one shirt at a time. Stand by for a lot more clever repartee.