It took a little negotiating. A little shimmy and shake (and believe me, you should be happy you missed that!), but after a few weeks I was the proud papa of Mad Gringo. In fact, I soon realized I was the Mad Gringo. For a while I insisted that everyone call me “Mad,” but my wife soon set me straight.
Unfortunately, being designated as the Mad Gringo just left me daydreaming about hammocks and Coronas.
Disclaimer: This guy is much handsomer than I am, which is why I picked this picture.
I soon began to realize Mad Gringo had deteriorated over the last year or two. The website was history. Shirt designs still existed, but “buying the business” didn’t mean I had a way to print any of them. Other special, little things (shirt bags, custom printed boxes, hang tags, etc) were scattered to the four winds.
Thank goodness I had Mad Evan.
He picked up the pieces of our hurricane-blown business and started putting them back together. I won’t kid you, it was no siesta. Of course, better him than me! I always make sure to have plenty of time for siestas.
We put the business inside the walls of my little manufacturing company in Fremoahu. Carved a corner out of the building and turned it into our own little tropical paradise with the trade show Tiki bar and some of the beer I brewed. I rested while Mad Evan contacted suppliers, developed a new website, bought printing equipment, and brought in some stock.
I think he’s done a pretty good job.
Of course, you undoubtedly know the boss mantra – “What have you done for me lately?” Mad Evan will be hard at work for months helping you fill your closet with new, cool MG goods.
I might even be forced out of my lounge chair to help out once in a while. For the foreseeable future, I’ll be the acting cheerleader for Mad Gringo on the web and on social media (if only I can figure out Instagram!)
So, Gringos and Gringas, sit back, relax, and enjoy the New Mad Gringo. Mad Evan (and I?) will be hard at work trying to make your experience as fun as possible.
Well, kinda hard at work, anyway. Certainly there’s time to sip a few cold ones while watching the occasional sunset…