I wish I could say I was surprised when I received the following email, but that would be a lie…
When I looked up the Kickstarter campaign, near the bottom I noticed the following:
“$10,000 makes you the next Mad Gringo. If you want to be the Mad Gringo, I'd have no choice but to make you the Mad Gringo for this amount of money. You'd get everything there is to have plus I'll throw in a bottle of Anejo from a special place.”
This offer was placed in a location on the Kickstarter page where only the most dedicated MG fans were likely to look. Only rabid fans like yours truly. Was Mad Greg actually serious? Was it possible that the brand might be salvaged? Would some generous white knight swoop in and rescue Mad Gringo from its untimely demise?
Well, probably not this guy…
I wasn’t sure what would happen. I signed up for one of the “packages” and started watching the updates. I soon realized I wasn’t the only one that loved Mad Gringo. Who else but a true believer would sign up for shirts, banners, and bottle openers from a product line now going the way of the dinosaur? Apparently, a lot of us.
I kept going back to that $10,000 Kickstarter pledge, expecting to see that someone had stepped up. I eagerly awaited the next Mad Gringo to come forward.
But it didn’t happen.
That’s when it hit me – I had to be the one to save Mad Gringo.