“A year passed: winter changed into spring, spring changed into summer, summer changed back into winter, and winter gave spring and summer a miss and went straight on into autumn... until one day...”
Actually, it was a few years (apologies to Monty Python.)
I wrote some books and published them (click here, if you’re interested.) I took up home brewing, a hobby that definitely caters to one’s inner Mad Gringo. Somewhere along the line, my best friend and I bought a smallish manufacturing company in the town of Fremoahu, Nebraska. The company mostly makes stuff for other industrial companies – not sexy, but it pays the bills.
And I bought lots of Mad Gringo gear. Tropical shirts. T-shirts. Yeah, piles of t-shirts. A hat or two. Some shorts. Gringo gear became my work uniform – you can get away with that kind of thing when you own the company. I proudly proclaimed myself a proud Mad Gringo while on trips to Vegas, Hawaii, and even Indianapolis.
I was definitely in “Go Slow” mode.
But as time went on, I began to notice a strange thing happening. Mad Gringo was changing. He didn’t seem quite as mad at traffic. There wasn’t the same risk of him making an (unwanted?) appearance. He was, in fact, progressively growing silent.
Witty emails arrived in my inbox with less frequency. Eventually the flow completely dried up. The site stopped releasing new tropical shirts. Eventually, madgringo.com just stopped altogether.
At the time I wasn’t particularly concerned, figuring that some kind of corporate takeover must be in the works. I had a stockpile of Gringo-wear. Mad Gringo would be back – eventually. The brand was way too cool to just fade into the sunset. The current problems were simply a stutter step. A retrenchment. A pause in the action.
That’s when I got this email:
This message confirmed my suspicion that the pause would soon pass. Someone was gathering the frayed ends and knitting them back into the Mad Gringo I’d fallen in love with.
Except for that last phrase. “Adios” site? What the heck? That sounded a bit ominous.